The Launch Rocked.
Okay, okay! I know I'm late telling everyone how well the party went, and it did go well. So well in fact, that I'm posting this late because I'm still recovering. (Yes our book launch parties are really more party than launch.)
Thank you all for coming out! Through out the evening, we had around 90-100 people drop in.
Alex and Nebiat from East African put on an excellent spread, and if you left hungry it wasn't for lack of trying to feed you. They were still serving up plates well after the official end of the party. This is the first ever CheapEats Launch where we haven't run out of food.
Want to know what that excellent food you were eating actually is? Here's the menu:
- Key Watt - beef simmered in berbere sauce.
- Alich'a Watt - beef simmered in mild sauce.
- Kik Alich'a - yellow split peas in yellow sauce
- Yemisir Watt - lentils in mild sauce
- Ye'atakilt Watt - cabbage, carrots & potatoes in mild sauce
- Injeera - sour dough flat bread used to scoop up the watt. (watt essentially means stew)
- they also threw in another lentil dish, but didn't tell me what it was called, they just said "a brown lentil dish"
Steve from Beau's was on hand and pouring his fresh, tasty and all-naturally cooled LugTread all night. Steve also passed along the good news that Beau's LugTread will be available in the LCBO in the next couple of weeks.
You can check out a few photos of the event here, here and here.
Thanks again to everyone who came out and made the event such fun.
Thanks again to East African for hosting and Beau's All Natural Brewery for sponsoring this great launch.
We'd also like to thank our swag sponsors for helping to make such fun Dining Kits. Because, while we don't do advertising, we're happy to share cool stuff with our launch party friends.
- Tabasco
- One Degree
- Green Shift
- Wet Towel - 800.958.6936
- Mutual Street Deli - 152 Dundas St, Toronto
- Wrigley
Thanks also to the people who helped make the event happen (and it was a lot of hard work by a lot of people.)
Finally, thanks to everyone who helped make this book a reality and the team who helped write, proofread and create this book! It was a long haul and you guys rock!
Now... let's open a couple of Beau's and relax!
We suggested people tag any posts or photos with ceotv2-launch, but if you have photos or posted anything, please leave a link in the comments below! We'd love to hear what you thought.
Photo of Alex & Nebiat by Jim Watters of photocreations.

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